About Us

"Fashion shouldn't be fussy and something as basic as a hat can personalize any look, " says designer Jaime Haskell.  After fifteen years of working in the fashion industry, dabbling in everything from retail to design, Haskell channeled her love for textiles into a line of hats aptly named "Lovely Bird." Inspired by her travels, Haskell created a collection of hats for the lighthearted and fashion-savvy girl-on-the-go yearning for the perfect accessory to take her outfit from day to night and even to a Coachella concert in between.

This collection is made in the USA from start to finish. The hat bodies are made from highly skilled milliners, with an emphasis on craftsmanship. We use sustainable, high quality wool that is cruelty free. The finishes are done by hand, in house by the designer with love and attention to detail. Each piece is hand prepared when you order it. We spare no expense in creating a superior product with love.